In developing the “sports adventure car,” Hyundai has focused on what Brad Arnold, Hyundai Design North America’s design manager, calls “Construction by Contrast.” As a result, contrast was the design team’s guiding principle for the little Santa Cruz pickup.
Everything from proportions to lighting suggests this isn’t a pickup, it’s a Santa Cruz, ”says Arnold.
Moreover, he says that the Santa Cruz is not a traditional pickup truck, calling it something completely new. We expect the Ridgeline and the upcoming Ford Maverick to have something to say about this. However, this so-called SAV is designed to thrive both in the city and outside the city.
While details are still scarce, Hyundai says the Santa Cruz will be offered with powerful and efficient drivetrain options, advanced connectivity and all-wheel drive.
Hyundai has also said it will produce the Santa Cruz in Montgomery, Alabama, alongside the Santa Fe and Tucson models. In 2019, Hyundai announced that the plant would need $ 410 million in expansion to support the addition of the Santa Cruz. The pickup, which was first unveiled at the 2015 North American Auto Show, is due to go into production this year.
The official premiere of the new Hyundai Santa Cruz compact pickup should take place on April 15, 2021.
Santa Cruz Design Inspiration
What went into creating our first-ever Sport Adventure Vehicle? The Hyundai design team shares a few secrets about our forthcoming SANTA CRUZ. Catch the full reveal on April 15th at 9AM PT. Learn more: hyundaius.co/3t5rQx2
Published by Hyundai Thursday 8 April 2021