Chinese Chery will not enter the US and Canadian markets, although the company has been striving for this for the past seven years. The reason for abandoning the ambitious plan is the sudden bankruptcy of Chery’s distributor and partner in North America, the Californian company HAAH Automotive.
HAAH says they no longer see any prospects for the project. In North America, under the newly formed Vantas and T-GO brands, it was planned to offer the CheryExeed crossovers and the Tiggo line.
Surprisingly, in April, HAAH drew up a new plan according to which the first Chery consignment was to be imported into the United States at the end of 2022. That is, just three months ago, the company still hoped for a successful scenario.
In 2014, investors enthusiastically greeted the idea of supplying Chery crossovers to the USA and Canada and believed in it. However, the trade war between the United States and China in 2018-2020, as well as the coronavirus pandemic, thwarted the plan.
Note that none of the Chinese national brands are officially sold in North America until now.
Chery cars are officially on sale in Ukraine – the Tiggo line is offered.