Tesla has offered all buyers in the United States and Canada a bonus of 12 months of free and unlimited access to Supercharger charging stations by the end of the year. The key goal is to increase shipments of electric vehicles in order to achieve the previously set target of selling 500,000 vehicles in 2020.
According to Electrek, the promotion applies to all Model 3 and Model Y models delivered from December 12 to December 31, 2020. The only exception is the basic versions of Standard Range.
Earlier, Elon Musk noted that sales are going at a good pace. Why did the company need to further encourage them? This is due to the fact that back in 2019, Tesla set a goal to sell 500,000 electric cars in 2020. It could have done this without additional effort, but COVID-19 and the resulting restrictions weakened the statistics.
According to the results of three quarters of this year, Tesla produced 329,980 cars. To fulfill the plan and break through the 500,000 figure, it needs to ship at least 170,020 vehicles in the fourth quarter.
This also includes logistics features. Tesla doesn’t have any dealers; it does its own direct sales. As a result, the company cannot recognize revenue until the cars are delivered. Thus, now Tesla encourages not only sales, but also shipments. This applies to those electric vehicles that have already been ordered, but customers have not yet picked them up.