Many people think that the logo of a prestigious brand, BMW is directly related to the aircraft, because the company in the past, the distant past worked on aircraft engines. It turns out that it is not so.
It has been over 100 years since then, as the abbreviation of a BMW finally appeared, presenting one of the best car brands ever seen in the world. The history of the Bavarian brand has its origins in the distant past and goes “roots” in the company Rapp Motorenwerke, engaged in the manufacture of aircraft engines. Karl RAPP founded it in 1913.
Most people think that because BMW had to do with aircraft, and their logo reflects a certain aircraft design. In its recent article, the press service of the Bavarian brand BMW dot the I.
The acronym BMW stands for the following – Bayerische Motoren Werke or Bavarian Motor Works (Bavarian Motor works). She appeared in 1917 as a result of renaming the aircraft engine manufacturer Rapp Motorenwerke.
At that time, the high demand for their successful aviation engines for military applications led the company to global market and allowed to quickly expand production capacity. Interestingly, at the time, BMW was not the official logo. At that time, the company decided to try to create engines for cars, boats and motorcycles. According to Fred Jacobs, the historian of the current BMW Group Classic, “the creation of a logo was not something important for the company in the first stage of life. The fact that in those years, the BMW brand was not widely known.”
At the end of 1917, the BMW will get its first logo, and he will have a similarity with the logo of the RAPP; the outer ring is framed with two gold lines and got letters BMW. The birthplace of the company – Bavaria, represented on the logo by the quarters of the inner circle. The national colors of Bavaria, which are white and blue, are arranged in reverse order, clockwise from the top down. The reason for this reverse order of colors was the fact that the local trademark laws at the time forbade the use of the state emblem or other symbols of sovereignty on commercial logos.
Did you know the history of the BMW logo?