The collapse of the market of new cars in Japan

The collapse of the market of new cars in Japan


According to the results of September 2021, 318,371 new cars (cars, trucks, buses, kei cars) were sold in the domestic market of Japan. The drop relative to September 2020 is minus 32.2%.

The reason for such a deep negative dynamics is a shortage of new cars at dealerships, caused by unscheduled stops of car factories due to a global shortage of electronic chips, Nikkei reports.

Excluding key cars, sales amounted to 205,423 units, dynamics – minus 30%. Separately, key cars were sold in September 112 948, minus 35.9%, follows from the data of the Japanese Association of Automobile Dealers (JADA).

As the source notes, the fall in the market for new cars in Japan has been going on for the fourth month in a row. And this despite the fact that last year was “decimated” by the COVID-19 pandemic.

Among the giants, the worst affected is Toyota Motor: its sales in September fell by 41.3% to 74,861 vehicles. Second in terms of total sales, Nissan Motor even slightly increased its sales to 21,056 vehicles, up 1.8%. The third place was taken by Honda Motor with a result of 20,942 vehicles, minus 22.7%.

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