The KIA Europe aims to avoid a decline in sales, despite electrification.
In the first half of the year, KIA sales in Europe increased by 1.6% to 268 305 units, despite a 3.1 percent drop in the market. Due to the electrification of the model range, to maintain the growth rate of implementation becomes more difficult, as large numbers of customers unwillingly transplanted to hybrid or electric models.
Executive Director KIA Europe Emilio Herrera, in his interview to a foreign publication said that according to the schedule of electrification in late November at the plant in Zilina, Slovakia will begin production of hybrid coupe-crossovers XCeed and plug-in hybrid station wagon, Ceed. So, with his words, such cars like the new Sorento with a diesel engine and the concept car Imagine by KIA will electrify.
“Both models will be available in January 2020. Also in November, kicks off gently-hybrid version of the hatchback Ceed. Gradually each variant Ceed will get some form of electrification. We also consider a fully electric version,” said Herrera.
The plug-in until you get only hybrid XCeed and Ceed. The Ceed hatchback will get a mild hybrid that later, probably will expand to full range.
According to Emilio Herrera, the proportion sold in Europe, electric cars KIA this year will be 15% of the total, that is, about 75000 of 500 thousand units. All the batteries for the cars of the brand are delivered from Korea and electric motors manufactured at the plant in Zilina.
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