The Chinese-Swedish brand chose Amsterdam as the first European city which will host the official debut of the novelty. The presentation is scheduled for the end of 2020.
According to Alain Visser, CEO of Lynk & Co, a brand owned by Geely, has chosen Amsterdam in part due antistaminici reputation.
“Amsterdam is a city that sets the trend and doesn’t like cars. We think if we start there, we will be able to demonstrate the convenience and suitability of our vehicles in the modern situations. When we move to other cities, we will have a great marketing experience,” said Visser.
Did You know that InfoCar has a public Instagram?
Yes, it has long podpisana, but decided not podpisatsja first sliseobrazutee subscribe – @infocar.ua
and learn the results of the survey
Visser added that the announcement of the launch of the brand in the UK will be by the end of this year. The first model Lynk & Co in Europe will be a compact SUV 01, which will be offered with hybrid and traditsionnymi power plants. The brand, owned by the Chinese, plans to set the price of the SUV 01 close to the price levels of the Volkswagen, but their business model is to attract direct buyers, and buyers interested in the purchase of cars by subscription.
The company will offer customers the opportunity to use one of their cars a month without any penalties. Top Manager admits they are not sure which part of their future customers choose the subscription; “we Have a business model, covering the proportions 90% and 10%,” he adds.
This type of trade is not new, as other car manufacturers have long offered them, but Visser said that it looks like a regular disguised rent. Deals Lynk & Co will be more similar to the conditions of the Spotify service.