The first car from Apple: what happens to it?

The first car from Apple: what happens to it?


The development of Apple’s iCar first became known in 2015, but the company has not officially announced the release of its drone. Now, according to the Korean press, Apple is negotiating a joint release with SK and LG.

In the fall of 2015, it became known that Apple is working on creating its own car. The media reported that 600 engineers worked on the project, dubbed Project Titan, under the leadership of Apple chief designer Jony Ive. It was reported that the company will use its existing developments – sensors, batteries and software in the production of machines.

iCar was supposed to be completely autonomous, that is, controlled by an autopilot. Later, rumors about the creation of a car died down, and the company allegedly thought about creating the autopilot itself, which would be sold to automotive concerns. However, news that Apple is still designing its own machine has regularly appeared in the media since then.

In 2019, the company laid off 200 employees who were involved in the Titan project, but this was explained by planned restructuring and redirecting workers to other projects.

Last year, the company patented two technologies that help make the windshield of a car more “smart” – they allowed dimming the glass of the car at the right time. Thematic publications linked the patents for these technologies to Apple’s plans to release its own machine.

Later, journalists wrote about the company’s plans to cooperate with the automobile concerns (Hyundai, Nissan and others) when releasing a car, and about the suspension of work in this direction. In particular, the media wrote about negotiations with SK Group and LG Electronics, but this still remains at the level of rumors and insider data.

Based on the latest information, Apple representatives traveled to South Korea, where they negotiated with future partners for the release of iCar. According to the Korea Times, we are talking about cooperation with LG, SK, Hanwha and the Canadian Magna International. But negotiations are allegedly still at an early stage, and representatives of these companies have not been able to confirm any cooperation with Apple.

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  • MedialexApril 4, 2021 22:51

    Although it is definitely an unfinished replica, I would be interested in contact details, anyway. Maybe this could be an interesting project.

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