The head of Audi confirmed the imminent death of the hatchback A1

The head of Audi confirmed the imminent death of the hatchback A1


The younger model will not wait for the generational change due to the tightening of environmental requirements.

Compact cars always generate less profit for manufacturers than larger ones, and while they can still make money from their output, it is becoming increasingly difficult to do so. In fact, we are already on the cusp of an era in which small cars with three- and four-cylinder internal combustion engines will disappear.

In a big interview with Automotive News Europe, Audi CEO Markus Düsmann confirmed that the current generation of the A1 Sportback hatchback will be the last. According to him, with the arrival of the Euro-7 standard, which should come into force in 2025, it will become extremely difficult for auto brands to offer customers small cars with internal combustion engines, since the cost of the latter will rise sharply. At the same time, the top manager expressed the hope that the new economic norms will not be too tough, and the companies will have more resources that they can invest in electrification.

In February of this year, the boss of the “Four Rings” already hinted at the imminent termination of A1 production: they say, transferring a small car to electric traction is expensive and generally not profitable. Thus, the Audi Q2 crossover will play the role of the entry-level model for the brand. True, there is also talk about the emergence of a completely new urban electric car under the revived A2 index: presumably, it will be made on the basis of the AI: ME concept.

Markus Düsmann also said that by 2030 the range of available powertrains will vary depending on the market. And if in Europe, according to his calculations, cars with internal combustion engines will account for less than 20% of sales, then in China and the USA the situation may be different.

We also advise you to watch a detailed test drive of the Audi Q4 e-tron 2021 from the FineAuto team:

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