General Director of KIA Motors Europe Emilio Herrera confirmed that the KIA Optima will arrive in Europe.
Still, the rumors were true – KiaUK ceased production of the Optima. After it was discovered that, the journalists went to look for the reason for this decision, and almost all people agree that the decision to blame the low sales.
Thomas semere, head of production Department KiaMotorsCorporation commented:
“When we launched Optimaв 2010, this marked the beginning of a new era for KIA, the design of which marked a gradual change in the perception of the brand in markets around the world. Now, two generations later, we believe that the new K5 will do the same. With a fastback design the new K5 is one of the sports cars that we’ve ever created.”
“K5 will not only play a Central role in strengthening the presence of KIA in the segment of sedans. After almost ten years from its predecessor, changed the rules of the game, it also represents the latest milestone in the transformation of KIA into the developer’s desired world class cars”.
Developed in collaboration between the three design studios KIA in North America, Europe and Korea, the K5 is a big step forward between the generations than any of its predecessors.
The front of the car is characterized by the evolution of the face of KIA, which has embedded led lights in the grille. K5 has a more aggressive front end, with grille, located under a thin ledge on the front edge of the hood enclosed in angular brackets with air curtains and a wider air intake in the bottom half of the bumper.
It is a pity that Optima did this happen?