Over the past ten years, the average age of buyers of the iconic Ford Mustang sports car has continued to grow, but the manufacturer sees absolutely nothing wrong with this.
According to Mustang Marketing Manager Jim Owens in an interview with Muscle Cars & Trucks, the current-generation pony car has proven attractive to even older buyers than its predecessors, even though the trend has been going on for at least a decade. Mustang buyers are getting old, but Ford sees no problem – according to Owens, the iconic sports car represents a stage in its life. He notes that sports cars are primarily of interest to young people, because with age, people change their priorities in favor of practicality and economy.
“There are times in life when the Mustang just isn’t that comfortable for you,” says Owens.
The Ford spokesman connects the increase in the average age of Mustang owners with nostalgia for the 1960s and notes that the Mach-E electric crossover is just addressed to those buyers for whom the coupe once becomes uncomfortable. Based on last year’s sales results, the American pony car became the world’s most popular sports car for the second consecutive year and the best-selling coupe for the sixth consecutive year. Ford sold 80,577 Mustangs globally last year, capturing 15.1 percent of the global sports coupe market, up from 14.8 percent in 2019.