Hyundai and Sony Pictures announced the conclusion of a new advertising partnership. Under the agreement, cars of Korean brand can be seen in upcoming film blockbusters. What models Hyundai will participate in the shooting is not yet known.
So, cars Hyundai will take part in the filming of the film “Uncharted,” which will be released in July next year, in addition, Korean cars will show in the sequel picture “spider-Man: Far from home” which will premiere in November 2021 and the continuation of the cartoon “spider-Man: Through the universe” (out in theaters in October 2022. Cars Hyundai will star in two other Studio project, the names of which were not disclosed.
“This deal covers many levels, including significant marketing support, while the main result expected from innovative content, which we will develop jointly,” explained Executive Vice President for brand management and international partnerships at Sony Pictures Entertainment Jeffrey Godsick.
Soon Hyundai is going to present an updated crossover Santa Fe. In Europe, sales of new items should begin in the early fall of 2020. In addition to the generation change is prepared and one of the most popular global models Hyundai – Tucson. Designers South Korean brand promise revolutionary appearance of the crossover, which is even a little “shock”.
Recall that in the film “spider-Man: coming home,” which was released in 2017, took part Audi A8. And the film starred an open version of this car.