Prior to that, the American concern did not miss the leadership among all manufacturers in the United States for a long time.
Toyota cars have become the most popular in the US car market. According to the results of three quarters of 2021, US residents purchased 1 million 858 thousand new Toyota cars.
The former leader General Motors came in second with 1 million 777 thousand cars. The dynamics of sales looks much more interesting – Toyota’s sales grew by 27.9% compared to the same period last year, while GM’s growth was symbolic 0.1%.
This trend is explained by the fact that the Japanese brand turned out to be better than many competitors ready for the shortage of semiconductors.
Most likely, Toyota will be able to maintain its leadership in the fourth quarter – in this case, GM will lose leadership in the key American market for the first time in 90 years.
Note that GM of all segments is the most successful seller of pickups. But Toyota’s bestsellers are the Toyota RAV4 crossover and the Toyota Camry business sedan.