For the sixth consecutive year the Japanese car brand ranked in the TOP-100 most valuable brands in the world, ahead of all competitors in the automotive industry.
The Toyota brand is recognized as the most valuable automotive brand in the current year. To such conclusion experts of Forbes, which annually monitors the global economy. Toyota has taken the 9th position and became the only automobile brand represented in the TOP 10 ranking. And only 8 positions in the ranking other competitor of the 11 automobile companies included in the TOP 100 Forbes list.
As stated in the article, the Toyota brand is estimated at 44.6 billion U.S. dollars, and revenue – 190,8 billion U.S. dollars.
Note that this is not the only recognition of the importance of the brand. So, last year, during the annual survey of Best Global Brands the international consulting Agency Interbrand, Toyota also received the title of most expensive car brand. In addition, last month the company entered TOP-5 best foreign corporate brand by the prestigious award of Best Brands 2019.