In the United States, veganism is becoming more popular every year. Aware of this trend, Toyota decided to collaborate with HappyCow, thereby providing customers with the best possible service.
In this case, the company helps vegan customers apply mobile technology. As you know, HappyCow is an online platform that provides assistance in finding vegan and vegetarian restaurants in the United States.
Thanks to the new partnership, new Lexus cars, as well as Toyota cars that have received Destination Assist functions, can now use the HappyCow platform.
If you click the “destination” button on the infotainment system display, you will be contacted by a current representative of the service. The motorist should mention the search for a vegan or vegetarian restaurant. In this case, a live representative of the company, using HappyCow, will find the nearest suitable institution.
To date, this service is only available in the United States. At the same time, the firm is exploring opportunities for global expansion.