The German company is entering the era of electric cars, has decided to conduct the large-scale changes in the corporate style. Everything will change except the name. Already presented a new logo and announced a female voice commercials.
One of the biggest concerns Volkswagen has announced the biggest re-branding. It is now represented by a new logo, developed by a company itself. He completely lost the hint of three-dimensionality and represented by only two-tone in the picture. The changes are not large, but should hint at completely new approach of the brand to the car market.
Just rebranding will affect 154 countries. First, changes will occur in Europe, in October in China, then in North and South America, and from 2020 in other markets. Except for the logo, the company plans to change the corporate colors, sound logo, as well as the approach to advertising.
Entering the era of electric cars, the company needs to become more progressive – as voiced by some experts. Now the campaign will focus on people, not on cars. Moreover, the group will connect to the “gender revolution”, and for the first time all advertising will be voiced by a female voice.
How do you like these changes?