The company Volkswagen has reported good early activities of the newly minted budget brand Jetta in China. In the first three months of sales (September – November) it sold about 30,000 cars, which is just fine for a virtually unknown brand (Jetta earlier, the word was familiar to the public only as the name of the model). Volkswagen calls it the most successful launch of a new car brand in China.
Crossover VS5 uses turbochetverku 1.4 EA211 series with direct injection and system of change of phases D-VVT, developing 150 HP and 250 Nm. To help it appointed a five-speed “mechanics” and six-speed “automatic” Aisin. Drive only the front.
The range Jetta at the moment consists of two models, VS5 crossover and sedan VA3. Both releases SP FAW-Volkswagen at its plant in Chengdu. And, as it turned out, the SUV accounted for about 80% of sales, that is, on average, 8,000 units per month. This is comparable with similar size SUV Tharu sold understandable to the masses under the brand Volkswagen in the amount of 10 000 per month.
Note that the budget Jetta is not hopelessly poor. So, the crossover is already in the Junior version includes 17-inch alloy wheels, electric mirrors, led running lights, leather multifunction steering wheel, front center armrest, electronic stability and traction control, help is on the rise, airbag driver, monitoring tyre pressure, rear Parking sensors, cruise control, eight-inch touch screen, Bluetooth interfaces, Car play, Car life and Welink, a full USB port (charging and data), voice recognition.
Sedan VA3 was the result of reshaping the Chinese “new Jetta”. The VW platform A05+ unites the car with the last rapid. Length, width, height – 4501, 1704, 1469 mm, base 2604 mm. Motor: 1.5 aspirated EA211 series with distributed injection and the change in phase D-VVT (111 BHP, 145 Nm). Boxes: five-speed “mechanics” and six-speed “automatic” Aisin.
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German and Chinese managers felt that the price segment of initial level in China, where 80% of buyers – people who buy first car in your life, is almost not okuchit foreign brands. There is the lion’s share of the market occupied by native Chinese brand. Clients then spend a little: from 62 000 to 117 000 yuan ($8,800 to $16 600) on this very your first purchase, but the clients themselves – the mass. And here the newly-born brand has got precisely in the purpose: crossover Jetta VS5 at the start of the range is from 84 800 yuan ($12 100), and Jetta sedan VA3 starts, and all 65 800 yuan (us$9 400). In the first half of 2020, the success of the Jetta will try to develop a seven-seat crossover VS7.
Will ever Jetta first-class brand?