Volkswagen has shown the new logo of the branch of Volkswagen R. the First stylized letter R will receive a crossover Atlas Cross Sport R-Line for the North American market.
Simultaneously with the presentation of the new Volkswagen logo announced the restart of the brand R. a Simplified logo consisting of two parts, just symbolizes the beginning of a new era “commitment of the brand to maintain a high dynamic performance and exclusivity”. The top element can be described as an arc on the race track; the diagonal stroke of his appointment: he must emphasize the progressiveness of the brand.
At different times in the family R included Golf R, Passat R36, Touareg R50, Scirocco R, and T-Roc R.
New logo created by the Volkswagen Design Center. Above the emblem the team worked under the guidance of chief designer of the German brand Klaus Bischoff, the staff of the technical Department and marketing Volkswagen R. the Public debut of the logo will be held on October 11 during the presentation of the crossover Atlas Cross Sport R-Line model was honored to be the first to get a new nameplate.
A little earlier, in late August of this year, Volkswagen introduced its own modified logo. Letter W of a three-dimensional a flat, because of what began to look more minimalist. Previously, the same principle was framed nameplates on the old Beetle. The logo change was explained by the new strategy of positioning a brand for the youth and digitalization, but in fact it may be associated with an attempt to distance itself from the scandal involving the manipulation of data on emissions.