Every month Ford publishes information for investors on its official website, including production and sales statistics. The latest documents reveal a remarkable fact: the company already produces more Mustang Mach-E electric vehicles than actual Mustangs.
In the first five months of this year, 27,816 battery crossovers rolled off the assembly line of the Mexican enterprise. The Flat Rock, Michigan plant assembled 26,089 coupes and convertibles during the same period. And this is, albeit a symbolic, but still an important milestone on the path of “Ford”, which has already confirmed its intention to gradually switch its lineup to electricity.
At the same time, the demand for traditional “ponies” is still higher: since the beginning of the year, 29,264 units have been sold (+1.5 in comparison with last year), while Mach-E has found 10,510 buyers. In other words, the Mustang is still popular, despite its decent age: the sixth generation (the first to officially enter the global market) appeared back in 2014. It has held the title of the world’s best-selling sports car for six years in a row. True, if in 2019 a total of 102,090 cars were sold, then in the coronavirus 2020 – 80,577. At the same time, in the United States, demand is decreasing from year to year: from 122,349 units in 2015 to 61,090 in 2020.
One of the reasons for the current bias towards Mach-E is the global shortage of microcircuits: the company prefers to use existing chips to build new products, including Bronco, Bronco Sport and F-150. So, in May, not a single Mustang was assembled in Michigan. There are less than a month of existing reserves, while analysts consider a reserve covering 60-70 trading days to be a good indicator.
On the other hand, the Mustang Mach-E is almost never delayed at dealerships, while Ford has not yet had time to launch truly global sales. Indicators may grow significantly this year: now Ford is setting up production of an electric crossover at a joint venture with Changan in China.