Many people still wonder what led to Ford’s decision to radically update its model range for the home market (USA) about two years ago. Then the automaker’s management decided that sedans should be excluded from the price lists, and it definitely seems that this decision will not change. The last” nails in the coffin ” of sedans fall in the months leading up to the present moment, when the last copies of the Fiesta, Taurus and Fusion sedans (also known as the Mondeo) come off the Assembly lines of Ford plants.
These models were replaced by crossovers and SUVs.
In an interview with journalists of the online publication Ford Authority, Kumar Galhotra, who is the President of Ford North American and Vice President of Ford Motor Company, directly said:
“The key point here is that not only for us, but the sedan segment itself has been in decline for a very long time, and this decline has accelerated over the past few years.”
He said that the development of each car is an extremely resource-intensive process and must be supported by logistics, suppliers, personnel and factories with costs exceeding billions of dollars.
“We just don’t want to invest money in a segment of the market that is not in demand»
Recently, Ford has focused its efforts on creating crossovers and SUVs – the Bronco, Bronco Sport, electric Mustang Mach-E and compact pickup Maverick.