The press service of the Japanese automaker stops an advertising campaign in Japan, which is dedicated to the upcoming Olympic Games. The complication of the situation with the coronavirus was to blame.
The 2020 Summer Olympics in Tokyo were postponed last year due to the coronavirus pandemic. They have been pushed back to this year, and the opening ceremony is due to take place this Friday, but still, the organizers are not going as smoothly as originally planned. The island nation saw a sharp spike in coronavirus cases ahead of the games, with some residents urging them to be canceled again, and now Toyota has announced it will no longer run its Olympic-themed ads.
A local newspaper reports that a senior Toyota executive has announced that the company is removing its Olympic Games commercials from airing in Japan.
Jun Nagata, Toyota’s director of public affairs, declined to elaborate on why Toyota is filming its ad. Toyota appears to have filmed a video earlier this year featuring several of the athletes it sponsors. The company’s commercials will continue to air in the US as planned.
“Toyota’s global Olympic and Paralympic Games media plan is driven by individual countries and regions,” Toyota Motor North American said in a statement. “In Japan, the local Toyota office previously decided not to broadcast the advertising campaign for the upcoming sports event due to its sensitivity to the COVID-19 situation in that country. The campaign has already been shown nationally in the US and will continue to air as planned with our media partners during the Tokyo 2020 Olympic and Paralympic Games. ”
The announcement that Toyota will be removing Olympic-themed commercials is accompanied by news that CEO Akio Toyoda and others will be missing the event’s opening ceremony. However, the company still plans to supply over 3,000 vehicles for games.