Word is not a sparrow: Ford lost millions of dollars due to errors in the Mustang brochure

Word is not a sparrow: Ford lost millions of dollars due to errors in the Mustang brochure


Ford Australia will pay more than $ 3 million in fines to sort out relationships with disgruntled customers. It is all the fault of mistakes in the description of the Mustang Mach 1 sports car.

This is reported by RBC-Ukraine Auto with reference to Motor1.

Once the Ford Mustang sports car lived mainly in North America. The situation changed with the release of the current generation model, but it turned out that expansion into world markets has its downside. And far from pleasant.

The fact is that in different countries the model has differences in functions and equipment. It appears that some of the key differences were not clearly communicated to Mustang Mach 1 buyers in Australia – an omission that left Ford at a serious financial loss.

The problem is not with the car at all – the brochure described features that are not available on the version sold in the local market. For example, the description said that the Mach 1 has adaptive cruise control, door pocket lighting, LED fog lights, Mach 1 floor mats, rear parking sensors and a Torsen limited slip differential.

But all this equipment is missing in the “Australian” Mach 1. Of course, the Ford Australia branch apologized in every possible way for the confusion, but this did not save him from retribution.

The automaker had to offer Mach 1 buyers a variety of value-added services, including free scheduled maintenance for three years and a free track day. In addition, Ford is committed to indemnifying each customer in the amount of A $ 5,400 ($ 4,000) in moral damages or a full refund of the sports car.

A total of 700 Mustang Mach 1s were shipped to Australia, but when all expenses are included, Ford Australia’s compensation plan is about A $ 4.5 million ($ 3.2 million).

On top of that, the Australian Competition and Consumer Protection Commission (ACCC) has fined the automaker A $ 53,280 ($ 38,240) for misleading consumers about the Mach 1’s performance in four different versions of the brochure.

Add your comment

Your email address will not be published.