You’re fired: BMW will dismiss Z4

You’re fired: BMW will dismiss Z4


BMW is about to roll off one of its sporty models, the Z4 Roadster. According to the Spanish publication, citing unnamed sources, the production of the car may be discontinued in mid-2025, and no successor for it in the BMW line is expected. This decision is due to the sales figures of the sports car: they do not reach the level expected by the Bavarian manufacturer, the publication reports.

According to rumors, the Z4 Roadster’s retirement is about three years away. In 2023, BMW will restyle the model, but you should not expect significant changes: in all likelihood, during the modernization, the “two-door” will slightly refresh its appearance in order to boost sales in the last two years of its life.

In BMW, information about the resignation of the model was not confirmed, but not denied either. Representatives of the brand told Motor1 that they could not talk about the future product line.

The current G29 generation BMW Z4 was presented in 2018 at the Paris Motor Show. The car is based on the same platform as the Toyota Supra, with which it shares engines and interior architecture: perhaps it was such a close relationship with the Japanese sports car that negatively affected Z4 sales. Both models are assembled at the Magna Steyr plant in the Austrian city of Graz.

Whether BMW’s decision will affect Toyota’s production plans is unknown.

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